Wednesday, August 12, 2009

Our first venture


What could be a more duller topic than a CCTV surveillance system?  It's a product that you buy to secure your home, office or any other property.  You buy one, install it and use it.   At first, you spend hours watching it.  Later on you learn that it is probably a good activity to do if you want to beat insomnia.  After a few days, when excitement wanes off, you start to forget about it.  This stuff is pure boring, the average security guard assigned to watch over surveillance systems probably falls asleep more often in front of the live view screen and would not probably pass any lucidity test if one is given especially in the wee hours of the morning. A camera, a video recorder, a monitor is what comprises your average surveillance system and yes, we chose to enter into this very boring business.  

We are not into cameras or monitors, we are into DVRs. Ask the average Joe about a DVR and he would probably say Tivo.  Yes, Tivo was once exciting stuff, you can record your favorite shows, suspend it, resume it, go back to any part of the show, view past shows at the press of a button.  Again, we are not into this exciting stuff, but yes, we can do what a regular Tivo can do plus more!  We do not record TV or cable shows, what we do is watch over what matters most to you, your loved ones, your business, your wealth and your property.  The shows we record are shows of your life or your company's life.  

Security Digital Video Recorders or DVRs, replaced tape based recorders that keep watch over protected areas, but unlike tape recorders, DVRs are more versatile and generally possess some intelligence.  But again, these devices are condemned to be largely unknown by their very nature.  They watch over people, they are usually hidden and would be better if kept secret.



Rewind to the year 2004, developing a DVR seems simple enough! You have established brands out there in the market.  You have an exponentially growing market (due to heightened security awareness, the growth of the internet and falling CCTV prices) and you have the technology and the brainpower, or at least one thought you had it.  Let's aim for number one was the clarion call for the development team.  "Yes we can" was the motto, and so started our journey.  A quixotic charge into the windmills or sure-footed optimism, this is our story.


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